Welcome to Honda's new concept: the Puyo, which takes its name from a Japanese onomatopoeiac word that conveys a friendly, warm impression. The car is a cornerless, seamless 'soft box', with a gel surface, intended on giving both car and driver the drive of their lives. No, really.

The idea was to create a kind of 'car-pet'; a soft, vaguely fuzzy, somewhat adorable little friend who also drives you around. All it needs now is a good pair of breasts, free beer on tap and a TV constantly tuned to Dave, and it'll be all of a man's best friends rolled into one.

Yet it's possibly more appealing to women. It's little, it's sort of fluffy, in so far as a car can be, and it lends itself to being anthropomorphised. Not that men can't talk to their cars, of course. Just that personally, I think it's the women who tend to be a bit more chatter-oriented.




Maybe they could release two models: the aforementioned Macho Puyo, and a Puyo Chic counterpart, with diamanté surrounds on the headlights, a mirror specifically designed to swivel around at will so you don't crash when you're trying to do your make-up whilst attempting to reverse park, vibrating chairs that reduce cellulite on your thighs as you drive, and perhaps a sexy male voice being emitted from the Sat Nav: "Yes, dear. Absolutely, dear. You're right, dear. My, you look beautiful today. Have you lost weight?"
I'm getting carried away again. I do think it's quite a pretty little car though.